Beth Negus Viveiros, Author at Chief Marketer

Memorable Events Help Sophos Engage B2B Customers

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

Demand Gen

The Challenge of Deciding Between B2B or B2C for Your Start-Up

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Profiles & Campaigns

FedExCup PGA Tour Sponsorship Helps Engage B2B Customers

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.

Demand Gen

LinkedIn or Facebook? Where’s the Best Place for Your B2B Group?

LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?

Direct Marketing | Print

Amazon Ad Profits to Soar: Analyst

While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon.

Profiles & Campaigns

Marketing and Sales Teams Move Closer at Mars Food

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Profiles & Campaigns

Skullcandy Gets Fans to Listen With Concert Series

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.

Facts & Figures

Sales and Marketing Pros Need Stronger Relationships: Report

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Demand Gen

Customize Your B2B Approach for Better Engagement

Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.

Profiles & Campaigns

For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.