Articles by Beth Negus Viveiros

Website personalization is helping Stella & Dot boost online conversions by 52 percent.

Blocking online hijacking has helped footwear manufacturer Deckers boost ecommerce conversion rates and KPIs.

Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget. 

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.

Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.