Beth Negus Viveiros, Author at Chief Marketer

First Data Focuses on Employee Engagement for Money Network

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

Events

Experiential Strategy Helps Boston Magazine Engage Readers

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.

Email

Tips from Grammarly on Creating a Flagship Email Product

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Profiles & Campaigns

Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Profiles & Campaigns

Volvo Ocean Race is Experential Showcase for HCL

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

Profiles & Campaigns

Connecting Employees With Brand Helps Fuel Grant Thornton

Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.

Facts & Figures

B2B Marketers Lack Confidence in Data: D&B

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

Data Driven ROI

Want to Reach Millennials? Tell Them a Story

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Profiles & Campaigns

Festivals Help HP Connect With Gen Z

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

Engagement

Disney’s Lessons for Leveraging Data to Build Relationships

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.