Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement, but it can also be a powerful customer service tool.
Video is great for creating social engagement, but it can also be a powerful customer service tool.
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.
An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.
New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.