Beth Negus Viveiros, Author at Chief Marketer

Connecting With the Human Behind the Data

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

ROI | Metrics

Attribution Still a Huge Challenge for B2B Marketers: Report

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Facts & Figures

Marketers Seek More Sales than Audience Feedback on Content

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Profiles & Campaigns

MLB Players Can Now Pitch Beer

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Profiles & Campaigns

Marketing Automation Helps Tower Improve Email Prospecting

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

Digital

SEO for Content Marketers: Key Tips

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Direct Marketing | Print

Targeting Americans Over 50: 4 Tips

With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too.

Email

Why Inbox Placement Matters for Email Marketers

Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.

Profiles & Campaigns

Sharp Electronics Partners with Dealers to Boost Local Sales

Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.

Email

Reengaging Email Subscribers: Tips From the United Nations Foundation

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.