How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
Articles by Beth Negus Viveiros
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
Increased Focus on Marketing Spurs Budget Growth in 2019: Survey
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
Do You Have What It Takes to Work at P&G?
Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?
Honeywell Launches Aerospace B2B Ecommerce Portal
Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.
How to Prevent Robots From Taking Your Job
With AI developing at a rapid rate, marketers are clearly not as safe as they used to be from the rise of robots.
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.
CMO Q&A: Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.
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