Articles by Beth Negus Viveiros

CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.

Condé Nast International is launching Vogue Business to connect with fashion industry professionals.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers.

New research indicates that hiring to fill open marketing positions might take longer than you think.

Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.