Beth Negus Viveiros, Author at Chief Marketer

Do You Have What It Takes to Work at P&G?

Procter & Gamble (P&G) is not surprisingly selective when it
comes to new marketing hires. Think you’ve got what they need?

Profiles & Campaigns

Honeywell Launches Aerospace B2B Ecommerce Portal

Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.

Profiles & Campaigns

Aflac Highlights What It “Isn’t” to Showcase What It “Is”

A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.

Profiles & Campaigns

CMO Q&A: Rishi Dave on the Transformation of Vonage

Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019.

Demand Gen

Q&A: Using Data to Power Human Connections

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.

MarTech

2019 Trends: Martech Spending Continues to Rise

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Direct Marketing | Print

Direct Mail Is About Data, Not Being Pretty

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Agencies

2019 B2B Marketing Watch: Top Opportunities for the New Year

Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.

Profiles & Campaigns

ABM Success Hinges on Sales and Marketing Alignment

ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.

Profiles & Campaigns

Freddie Mac Helps Lenders Connect With Next Gen Buyers

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.