B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.
Articles by Beth Negus Viveiros
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school tactic into your modern marketing strategy.
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios' latest film is helping Wix.com promote a new series of product enhancements.
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Your Kids Aren’t the Only Ones on Fortnite—Brands are There Too
Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
TD Garden Takeover Shines Light on SunBug Solar
Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.
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