Articles by Beth Negus Viveiros

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.

Consider these 10 tips for ideas to integrate this old school tactic into your modern marketing strategy.

A team up with Marvel Studios' latest film is helping Wix.com promote a new series of product enhancements.

Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.