-
Agencies
Sara Lee Breaks ‘Joy’ Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”
-
Agencies
San Diego Chargers Fans to Get Digital Gift Cards
In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.
-
Agencies
Nestlé Stages Treasure Quest
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.
-
What Will Google Do Now?
MySpace and Google have always garnered their fare share of press, and the level of inherent interest has only increased upon the announcement of their 39 month, almost one billion dollar deal to work together
-
eBay, AOL, Amazon, Yahoo, and MSN
Chances are most of us use eBay, Amazon, and Yahoo, but they seem to have become non-players at the moment with respect to internet advertising.
-
AOL and Userplane Have a Future Together
On Monday AOL announced that it had acquired Userplane, a provider of private chat and instant messaging software for online communities.
-
Mobile Internet Population Swells to 34.6 Million
Telephia released a report on Monday called the “U.S. Device Consensus Report for Q2 2006.” It indicates that in June of 2006 in excess of 34.6 million consumers browsed the Internet with their mobile devices.
-
Outlook for Web 2.0 Sites is Del.icio.us
According to a Hitwise blog post last week, Web traffic to del.icio.us has more than doubled since the social bookmarking site was purchased by Yahoo in December of 2005.
-
Saturday is Good for E-mail
Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.
-
Aptimus Point-of-ActionTM Advertising Network Teams with AOL for Transactional Advertising
Aptimus, Inc. (NASDAQ: APTM) today announced a relationship with AOL to place targeted performance-based advertising in transactional areas of the AOL network of leading Web brands.
Author