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White paper: Maximizing the ROI of online lead generation campaigns
Imagine a car burning up the autobahn leaving even the best European designs in the dust. The only catch being that the fuel needed to power this vehicle was far from perfect.
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Oridian Scores: Wins Goal.com France Advertising Deal
Oridian will monetize Goal.com’s network traffic to bring relevant local online ads to sports fans throughout the French-speaking world
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Microsoft Yahoo Acquisition Update
Let’s say that you run a nice company, a well-known company that has done well by most accounts, having grown from just an idea to one of the best brands in its field. You took this company public before the dot com crash, and…
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Recession Survival Guide
Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…
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Does Banner Advertising Still Work? A DR Advertisers Perspective
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.
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Agencies
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.
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Agencies
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.
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Mobile
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.
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The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
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Spyware Trickster Forced to Cough up Dollars, Information
Timothy P. Taylor was asked to pay up $4,595.36 by a U.S. District Court for the District Of Nevada, formally ending a lawsuit filed by the FTC in November 2006.
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