Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector

For those of you who haven’t heard the news, MediaWhiz
acquired LeadROI Lead Management System in April.

GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.

Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales.

Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases

An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.

The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.

A recent International Data Corporation (IDC) report indicated that Research in Motion sold the most smartphones in the U.S. during the first quarter of 2008.

According to numbers contained in Federal Election Commission filings, presidential hopeful Barack Obama’s campaign seems to have confidence in Google’s advertising power.