Make the Most of Your Clicks: Three Tactics
By Sam Sim, Co-Founder, Guppy Media It's crucial for performance/direct-response-based marketing that you adequately and thoroughly manage your overall click-to-conversion rates and earnings per click (EPC). Oftentimes, advertisers and networks have a tendency to get frustrated when there are substantial clicks within a certain time period but the actual conversion rate of the CPA-paying campaign…