April Berthene
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Branding/Marketing
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit.
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Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
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Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.
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Shopper/Retail
Best Buy Invites Ikea Inside its Stores for Shop-in-Shop Concept
Ikea and Bet Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora.
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Shopper/Retail
Retailers are absorbing tariffs, but is that the best move?
A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and retailers need to decide how they are going to handle the increase in costs of goods they import from overseas. […]
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Shopper/Retail
Google’s AI summary decreases retailer web traffic
With Google’s AI summary, consumers are less likely to click through to websites, a Pew Research study finds. A new Pew Research Center study confirms what retail marketers have likely known for the past year: When Google shows consumers an artificial intelligence-generated summary at the top of search results, they are less likely to click […]
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Shopper/Retail
AI will reduce Amazon’s workforce
Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says. Amazon is pouring money into artificial intelligence, and its investments are starting to take shape. CEO Andy Jassy detailed a few in his recent message to employees: Amazon […]
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Shopper/Retail
ChatGPT beats Gemini in recent generative AI SEO test
ChatGPT gives SEO marketers more human-like responses to queries, while Gemini explains technical SEO better in generative AI test. Retail marketers have likely tapped generative artificial intelligence tools ChatGPT and Google Gemini in the past year to help them with their tasks, including search engine optimization. The large language models are valuable tools to […]
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Shopper/Retail
Crayola CMO crafts campaigns that resonate for adults
How Crayola’s emotional storytelling marketing campaigns earn 6 billion impressions with targeting adults. Its latest campaign debuts for back-to-school shopping season. Crayola’s art supplies may be designed for kids, but it’s marketing campaigns often target adults. Crayola’s recent marketing and brand initiatives all center on the meaning and importance of creativity, said Victoria Lozano, chief […]
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Shopper/Retail
How retail marketers explain tariff-driven price increases to shoppers: four strategies
Half a dozen major merchants — Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen — share strategies on communicating their tariff woes and price increases. The 2025 tariff headlines have kept retailers and shoppers alike on their toes, with taxes on imports going from high to higher, to paused, […]
