April Berthene
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Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher life time value by creating a platform for its current members to become influencers.
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Shopper/Retail
Strong Retail Relationship at Target Drives Sales at NatPat
Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO/co-founder shares how marketing with Target’s logo boosts sales in all channels.
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Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
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Shopper/Retail
Sampling Grows Retail Sales at Awake Chocolate
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.
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Shopper/Retail
Duluth Trading Launches Cheeky Underwear Marketing Campaign
Workwear apparel retailer Duluth Trading doubles its ROAS in the lower funnel with humorous campaign.
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Possible 2026
Pepsi CMO Takes ‘Omni-First’ Mindset for Prebiotic Cola Launch
Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches.
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Top Women Network
Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports
Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.
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Shopper/Retail
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.
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Shopper/Retail
Advil Says Toss Expired Bottles, Buy New in Awareness and Purchasing Campaign
Advil mobilizes lapsed buyers with accumulated pills with a coupon if they prove they have expired Advil bottles.
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Shopper/Retail
TV Marketing Matters for Branding Boost at Batteries Plus
The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said.
