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  • Ad Spending in 2008 Down 2.6%

    According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

  • Any Way You Cut it, Google Owned February

    Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.

  • Iron Traffic Named Performance Agency of Record for PhotoCubbie

    Iron Traffic, a leading performance marketing company, has been named Agency of Record for PhotoCubbie (http://www.photocubbie.com), the new photo printing service where you can upload, share, organize and print your digital photos.

  • Opportunity Cost, or Opportunity Lost?

    We’ve all seen the rise and fall of various trends, whether through online marketing or traditional advertising. Those that invest their time and resources into testing new methods consistently prove themselves as industry leaders.

  • Direct Mail Declines for the First Time

    According to recent data released by the Winterberry Group and Mintel Compermedia, direct mail spending and volume declined for the first time in 2008 since it was first tracked in 1945.

  • Social Networking Overtakes E-Mail

    A report published earlier this week by Nielsen Online indicated that social networks and blogs are now the fourth most popular online activity.

  • Switzerland, US Lose Active Internet Home Users in December

    Nielsen Online recently released its monthly report of worldwide active Internet home users in December and revealed that only Switzerland and the U.S. saw their Internet user count shrink.

  • Yahoo Mail: One-Third of Yahoo’s Traffic

    Yahoo! remains the second-most popular Web property in the U.S., according to January figures from comScore. According to recent figures released by Hitwise, the company has its e-mail product to thank for more than a third of its traffic.

  • Disintegrating Trust: The Challenge of Leadership

    President Obama has not quite held office for two months, yet judging by the political wrangling it would seem as though he either has been in office much longer or didn’t win with nearly as much support as he did. In politics as in…

  • Davie Brown Names SVP for Music and Gaming

    Davie Brown Entertainment has hired Rob Souriall as senior vice president for music and gaming.