Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

While there’s chatter about Warner Bros. Discovery taking a page from Comcast ’s book and spinning off its linear business from HBO Max and its studio, they still made sure to flaunt what its linear

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

We continue to await the full rollout of what Charter is billing as its “seamless entertainment experience,” which includes the integration of DTC apps, but it’s clear the DTC world is changing.

As Jimmy Kimmel put it, there may have been more athletes at Disney ’s upfront Tuesday than there were at Monday’s Knicks-Celtics game. Peyton and Eli Manning , Patrick Mahomes and Saquon Barkley were

This week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and floral moms.

It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.