Refusing to address the emergence of mobile as a major factor in marketing campaigns is akin to denying that the year 2013 is upon us. Marketers who still have their heads in the sand should take the end of 2012 and the beginning of 2013 as an opportunity to get their hands dirty and learn […]

SundaySky, a company that helps businesses reach prospects and customers with video, offers an overview of the state of online video in 2012. The company used its own data and pulled stats from various sources, including comScore, eMarketer, Nielsen and Pew Internet, to create this infographic. Among the interesting findings are: –

According to Flurry, a mobile analytics firm, Dec. 25, 2012, saw more iOS and Android device activations than on any other day

Facebook is giving advertisers the ability to customize the headlines of their sidebar ads for their Facebook pages, apps and events via the API, Power Editor and self-serve ad tool. This ability to tailor headlines was previously available only to advertisers linking off of Facebook. All advertisers are now able to customize their headlines with […]

The onslaught of Christmas music has relented, TBS is no longer running “A Christmas Story,” and happy teenagers are showing off their new iPads and iPhones at the local Starbucks during normal school hours. Yes, the 2012 holiday season is winding down and it’s time for people to engage in those inner debates about whether […]

“SoLoMo,” the abbreviated name for “social, local and mobile,” has always sounded a lot like “slow mo.” Well, as we head into 2013, slow motion might be exactly how to describe SoLoMo, according to a Wall Street Journal article. With Facebook, Zynga and Groupon seeing their IPOs flounder, the sheen on SoLoMo is a thing […]

When you think of “search,” Google, Yahoo and Bing probably come to mind right away, with AOL, Ask.com and even Facebook possibly popping up after a few extra seconds of thinking. Well, Lycos is hoping that in 2013, you’ll recall their name too. Yes, the search engine of the ’90s is still alive and kicking, […]

Marketo, a marketing-automation software firm, put together a helpful infographic comparing content marketing and traditional advertising. It addresses why companies should use content marketing, how companies are using it and if budgets are allotting more money for the tactic. Here are some of the tidbits of information included: –

“Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012,” writes Shane Snow at Ad Age. He highlights seven shining examples of brands that used content to effectively and creatively build awareness this past year: 1)

The month ending on Dec. 25 was a good one for 55tuan, a Groupon clone in China, according to the company’s CEO. If true, this would make 55tuan the first daily-deals site in the Asian country to turn a profit at a large scale. The group-buying scene hasn’t been an easy one to thrive in: […]