-
Do Not Track – Not For Me
I finished my undergraduate degree as the Internet boom started to hit its stride, but after several entrepreneurs had already started and sold companies for tens to hundreds of millions of dollars. When I started…
-
Adknowledge Acquires Media Run Divisions
Adknowledge announced today it has acquired the UK and Australian divisions of Media Run, an online advertising network focused on banner advertising with approximately 30 employees.
-
Agencies
Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.
-
Agencies
Mattel Does Barbie as Dallas Cowboys Cheerleader
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.
-
Nicorette Shifts NASCAR Presence into High Gear
Nicorette is ramping up its NASCAR sponsorship with track-site smoking cessation seminars for pro racing fans.
-
Agencies
Resuscitating Morris
It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on
-
Trend Spotting
One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in
-
Pringo Helps PCGCampbell Create Traction for Yokohama Tire Corporation
Social networking consultancy partners with LA-based marketing agency to create online contest to support Yokohama’s green initiative
-
IAC Consumer Applications and Portals Enters into Relationship with the NeverblueAds Affiliate Network
Neverblue Media is pleased to announce that its affiliate network, NeverblueAds, has entered into a partnership with IAC Consumer Applications and Portals (IAC CAP).
Author