Microsoft’s Internet Explorer has seen its market share steadily eroding as Mozilla’s Firefox Web browser has seen its popularity continue to grow.

While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.

Team202 has just launched their new tracking platform known as Tracking202 Pro. It is fully integrated with the main PPC engines (Google, Yahoo, MSN) and also with the affiliate networks giving affiliates an amazing level of analytics they couldn’t get before with regular Tracking202 and Prosper202

Change. Its been a big buzz word over the last year and many people have mixed emotions over it. Whether you’re an advocate for change or you wish things would just stay the way they are, one things for sure…the world is changing.

Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.

MediaTrust and Consultancy have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry.

Here’s a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn’t stand to earn money off them, would you…

Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be “Who Moved My Cheese?” the next “The Four Hour Work Week.” Some…

According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.