I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is "unfair or deceptive advertising." The
We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive...
At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living...
MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.
Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.
Spam is a problem that has primarily been known for its unwelcome presence in e-mail inboxes across the world, but the average Web user also knows that spam is a large inconvenience to their online search experience. Microsoft...
Google edged out Microsoft to win a big AOL advertising deal in late 2005. However, it seems that Microsoft now has another opportunity to take a shot at Google, the company that is causing the most headaches for the Windows...
My heart almost stopped when I saw the subject of the Inside AdWords email sent, "[Inside AdWords] Pay-per-action beta test." That almost reaction almost doesn't make sense though. We work in the CPA space. We spend countless...
This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice...
