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Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand's Look Again marketing effort.

February was a tough month for every search engine whose name did not start with “G.” The most recent figures released by comScore’s qSearch indicate that Google...

Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster...

Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising.

Jon Morris is the founder of Internet Marketing Initiative, which is a search engine marketing firm. He claims that if advertisers using Google’s ad platform knew what they were doing, they would save themselves $2.1 billion...

New York, NY, March 28, 2007 - Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants...

Content creators offered daily, weekly, monthly and annual cash prizes up to $25,000

Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing

I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is "unfair or deceptive advertising." The

We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive...