BROOMFIELD, Colo., Oct. 17, 2007 – TruEffect, a provider of next generation advertising technology, today has introduced two solutions that address the growing problems interactive advertisers are facing. Its SafeServe™ technology is the first of its kind, offering benefits of third-party ad serving without the use of third-party cookies, thus reducing concerns surrounding customer privacy. The company has also introduced TruAdvertiser.xls™, the industry’s first enterprise ad serving platform completely integrated with Microsoft© Excel, which helps to lower the cost of the planning, buying, trafficking, delivering and measuring banner and rich media advertising. Both patent-pending solutions live on TruEffect’s advanced ad serving platform, TruServer™.
The development of search, the increasing investment in interactive advertising and the rapid growth of spyware deleting third-party cookies have created the environment for a fundamental shift in the management and delivery of addressable digital media. This shift has resulted in the need for the differentiated solution-set offered by TruEffect that provides interactive advertisers with improved management of workflow, measurement standards that overcome privacy limitations and improving the yield for advertisers.
“Interactive advertising has undergone explosive growth in recent years but the traditional solutions advertisers use have not evolved to meet the growing needs and concerns of the industry,” said Ron Hill President and CEO. “TruEffect has changed the traditional approach to interactive advertising through patent-pending capabilities that allow interactive advertisers the choice to serve without using a cookie, thus taking an unambiguous stance with the consumer.”
SafeServe
The patent-pending SafeServe technology is the only solution that allows advertisers to serve ads and measure clicks and impressions without the use of third-party cookies. Despite the absence of cookies, SafeServe provides all the traditional benefits of third-party ad serving. Key benefits of SafeServe include: eliminating the reading or writing of browser cookies; preventing cookie tracking data from being captured in click stream logs; retaining the efficiencies of automated trafficking and banner optimization; and preserving web-wide, consolidated impression and click reporting.
TruAdvertiser.xls
The introduction of TruAdvertiser.xls marks the first significant departure from the existing industry hosted-solution model for trafficking advertisements in digital media. TruAdvertiser.xls utilizes a Microsoft© Excel workbook as the interface to its enterprise-class infrastructure. Now, interactive advertisers can manage all their media buys — from RFP to ROI Analysis — in one simple, yet powerful desktop software suite without sacrificing the reliability of a fully-redundant and integrated serving platform. This solution eliminates the non-value added work normally associated with a process of hand-offs and re-entering of data. With TruAdvertiser.xls, copy, paste and drag-and-drop convenience dramatically reduces cycle-time and errors. Additional key features of TruAdvertiser.xls include: automated RFP tracking, creative uploading and asset management, drag and drop scheduling, automated trafficking, targeting and campaign optimization.
Advertisers and agencies currently using TruAdvertiser.xls and SafeServe to power their online marketing initiatives range from mid-sized advertising agencies to large corporate entities.
ABOUT TRUEFFECT
TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe and TruAdvertiserXLS products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
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