Co-op mailer Latin-Pak is starting two programs aimed at the Asian-American and gay/lesbian niches.
One, Asian-Pak, is set to go out this fall to the country’s nearly 11 million Asian Americans following the debut of linguistically targeted door-hanger and newspaper freestanding insert programs last year.
Unlike those campaigns, this one will be in English, says CEO Vince Andaloro. It will be sent to households in Los Angeles, Las Vegas, San Francisco, Seattle, Chicago, Houston, Dallas, Boston, New York, Philadelphia, San Diego and San Jose, CA
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