What Apple’s iBeacon Means for Local Commerce and Retailers

Steve Cheney (stevecheney.com)

iPhone 5s iOS7One of the most overlooked new features of Apple’s iOS 7 is iBeacon, which is a shame given the huge implications it has for local commerce and retailers. The technology offers intriguing possibilities and opens up location-based marketing to a world of targeting and messaging that far exceeds current forms today.