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Consumer Marketing

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"American Idol" Loses AT&T as Sponsor

“American Idol” Loses AT&T as Sponsor

Posted on January 16, 2014 by Chief Marketer Staff

Suzanne Vranica and Amol Sharma (WSJ)

AT&T and American Idol Amid concern over falling viewership and an older audience, AT&T has ended its sponsorship with “American Idol.” AT&T was one of the top sponsors of the show, which once towered over the television landscape. Get the details and see who’s sticking with the show.

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