With a wide age range, Millennials, ages 18 to 34, have some constants, but their ideas of what experiences they like varies. This makes it hard for marketers who need to segment this audience to get the right message to the right segment.
This author, a Millennial himself, lays out three constants that marketers can count on when marketing to Millennials. For example, he explains that Millennials are content hungry and actually do like long-form storytelling. And with each constant he expands on he also offers a look at who’s doing it right. For the content hungry characteristic, he uses the example of rap artist Action Bronson who significantly grew his fan base using content marketing.
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