Month: April 2014
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Social
Tips to Manage Negative Social Media Feedback
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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Data & Analytics
Stop Waiting for the Next Big Thing
As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.
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Agencies
Brands Create Engagement With Mobile & Social
Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.
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Q&A: Sylvan Learning’s Julia Fitzgerald on the CMO/CTO Relationship
We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.
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Agencies
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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Digital
Native Advertising and the Blurred Ad-Content Line
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want