Month: September 2013

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  Data & Analytics

  3 Ways to Improve Email Marketing with Customer Personas

  Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

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  Social

  Brands on Facebook: Post Images of Women to Get Likes

  Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

• Marketers Should Use Images of Women to Get Facebook Likes but Not Shares

  According to a study conducted by Taggs, a visual content marketing analytics company, Facebook users like brand images of women 41 percent more than they like brand images of men. However, users share brand images of men 19 percent more than they share images of women. The study looked at 1,103 brand images on the […]

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  AgencyNext and the PRO Awards Gala: Oct. 1, 2013

  AgencyNext will give you the information you need to stay ahead of the curve. The day starts with the 23rd Annual PRO Awards Gala held on Oct. 1, 2013 in NYC.

• Infographic: The 21 New Rules of Content Marketing

  Kayak, an online marketing company, has created a helpful, straightforward infographic ticking off the “21 New Rules of Content Marketing.” If your eyes glaze over when you encounter infographics chock-full of statistics and charts, you’ll like this stat-free, advice-driven resource. Here are some of Kayak’s “new rules”: –

• Topsy Allows Marketers and Brands to Search Twitter for Every Tweet Ever Published

  If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]

• Study: Facebook Posts With Hashtags Have Less Viral Reach Than Posts Without Hashtags

  Back in June, Facebook rolled out functional hashtags on its social network and touted the potential benefits for marketers. However, the company noted that hashtags “do not impact your distribution or engagement in News Feed on either desktop or mobile.” A study from EdgeRank Checker finds not only that Facebook posts with hashtags don’t see […]

• Groupon Owns Nearly 60% of the U.S. Daily-Deals Market in 2013, Industry to See Slowed Growth

  A comprehensive report from IBISWorld, an independent source of industry and market research, takes a deep dive into the world of daily deals in 2013 and beyond. One of the key findings is that Groupon claims about $6 of every $10 in industry revenue. Industry Overview According to IBISWorld’s report, “Daily Deals Sites in the […]

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  Data & Analytics

  How to Build Healthy, Profitable Relationships with Your Customers

  Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

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  Agencies

  What You Need: RFP Marketing Tech Checklist

  By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.