Month: May 2010
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Wise Goes after Young People with Dancing and Videos
In small neighborhoods across New York City, people often walk down from their apartments to go to the local bodega to buy a bag of chips and a soda
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Agencies
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
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The Marketing Arm Hires VP for Wireless Marketing Services
The Marketing Arm has hired Eric Holmen as senior vice president for business development and marketing for the agency’s wireless marketing services, a new position
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News Brief-Hasbro
HASBRO: has hired Simon Waters as senior vice president of global licensing. Most recently, he worked for The Walt Disney Co. as vice president, global franchise development and strategic marketing
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Click Fraud Rises for Fourth Consecutive Quarter
Click fraud on cost-per-click (CPC) sites has risen steadily each quarter for the past year, according to Click Forensics’ latest Click Fraud Index.
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Monetizing the Unmonetizable
Walking by the Post Office today, it was hard not to appreciate just how much the Internet has changed the way we live. I’m not talking about bringing out our compulsions, ala Foursquare but something…
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Online Ad Spending to Grow 11%, Branded Campaigns Still Going Strong
This will be a good year for online ad spending, according to eMarketer, which expects 11 percent growth this year. Video will see the biggest growth of all formats, according to the company.
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E-Commerce Grows 10% in the First Quarter
According to the latest figures from comScore, retail e-commerce sales in the U.S. grew 10 percent in the first quarter of 2010 from the same period last year, thanks mostly to upper-income consumers.
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Facebook’s Top Languages, Apps, Pages, Connect Sites
Yes, Facebook is getting a new black eye every day thanks to some kind of privacy blunder, but it hasn’t changed the fact that it’s still the most dominant social networking site