Month: February 2009
-
Agencies
Adidas.TV Launches Online Entertainment Network
Adidas.TV this week is set to launch an Internet-based entertainment network.
-
Ford to Market Fiesta Through Social Networks
Ford is attempting to make a marketing statement with what it dubbed the “Fiesta Movement” to create traction for its small car entry with social networking tactics
-
Agencies
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour.
-
Agencies
North Face, Polartec Hunt for Eco Champions
Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice
-
News Brief
MYSPACE MUSIC: is letting U.S. users stream U2’s new album in its entirety from the band’s official MySpace Music
-
NASCAR Has Opportunity to Tap Hispanics: Study
Hispanics don’t attend NASCAR events in any significant numbers, but nearly 40% nominally follow the sport, according to a study co-produced for NASCAR by Revolution and Knowledge Networks.
-
QVC Cutting Work Hours, Raises
QVC is eliminating merit raises for all employees and reducing hours for workers in call and distribution centers around the country, according to wire service reports.
-
-
Market Leader Becomes Authorized Keyword Reseller for Google
Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.
-
Agencies
JC Penney Income Falls More Than 50%
JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.