Month: February 2009
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Studies Show How Internet Media Sways Hesitant Shoppers
E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.
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VOD Advertising: Could the Ad Model That Killed TV Bring It Back to Life?
Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?
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Agencies
DMA Says Direct Marketing Job Growth Outpaces Job Losses
Certainly direct marketing is being hurt by the recession, but not all the economic indicators are bad. Yes, some companies are still hiring and spending on Internet and mobile media services is still strong.
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Consumer Spending Up In Health/Beauty Vertical
While this economy surely is one huge, ugly beast – all the key data points show that people are actually increasing their spending in the health/beauty vertical
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No Way to Treat Friends: Facebook Nation Gets its Magna Carta
Facebook’s recent policy change resulted in a revolt that nearly instantaneously spread globally among its 175 million netizens. The accompanying media tsunami forced the company to reverse its revised “terms of service” within just three days
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A Framework for Achieving Media Optimization
As media expands and becomes more addressable, resource allocation to each media decreases, inefficiency increases, as does pressure for measurability. Which means this is why marketers still are in the infancy stages of truly understanding and optimizing their investment across all media
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Agencies
Kraft Singles Launches Yearlong “Smiles” Campaign
Kraft Singles is kicking off its new, yearlong “Smiles Under a Single” campaign and is supporting the effort with free grilled cheese sandwiches.
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The Rise of Nonprofit Cooperative Databases
If you are a nonprofit that relies on direct mail for donor acquisition, you know there are more cooperative databases available than ever before
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Special Report: A, B, C, D, E-Mail: Get Back to Basics
Special Report:A, B, C, D, E-MAIL: GET BACK TO BASICS Executive summary: If your e-mail campaigns are faltering, it might be time to look at the fundamentals. Beth Negus Viveiros reports on why it is crucial for marketers to keep their eyes on the …
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Listline e-Newsletter 2/23
Listdata Management Services Inc. has assumed management of this list of 1.5 million book buyers. The unit of sale was $30.