Month: February 2009
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Email
Stupid Marketer Watch: Why They Hate You
If anyone wonders why so many people hate direct marketers, look no further than companies like BigBrandPromotions.com.
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Email
Holiday Clutter Depresses Clicks: Epsilon
As retailers ramped up e-mail volume in the closing weeks of the 2008 holiday shopping season, open and click rates showed a corresponding dip, according to a study just released by marketing services provider Epsilon.
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Listline e-Newsletter 2/24
Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available.
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Nielsen Reports Triple Screen Video Usage Rising
Video viewing on television, computer screens and mobile handsets is steadily rising, with the average American watching 151 hours of TV monthly and an additional six hours of Web and mobile video, according to Nielsen’s fourth quarter “A2/M2 Three Screen Report.”
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Beyonce Runs “Single Ladies” Video Contest
What has become a widespread exercise in imitation is now a contest, as Beyonce is inviting fans to submit videos to her “Single Ladies” tune, with the winner to have his or her clip shown during the singer’s upcoming “I Am…” world tour.
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News Brief
LITTLE CAESERS ENTERPRISES, INC.: and Pepsi have teamed up to launch a national scratch-off game.
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Forrester Defines Social Media Data Segmentation
Forrester Research has developed behavior-type categories for profiling and segmenting social media data used for targeting business-to-business buyers of technology products.
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TeleTech Feels Revenue Pinch as Dollar Strengthens
TeleTech Holdings Inc. reported $326 million in revenues in the fourth quarter from its international teleservices call center operations, a decrease of $45.6 million compared to the fourth quarter of 2007.