Topic

Month: September 2008

  • Pint-Sized Platforms

    Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

  • All Singing, All Social

    This summer a supervillain took over the Internet. His weapon of choice? Social marketing. The musical superhero spoof Dr. Horrible’s Sing-Along Blog

  • In Defense of Blacklists

    A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take

  • Branding? OK…If You Own a Cattle Ranch

    Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the

  • Better Late

    Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It’s about bloody time, he said. Then he added: Ben

  • No Place Like Home

    Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

  • The Independents

    Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

  • Get the Word Out Early

    If you exhibit at trade shows as part of your business-to-business marketing strategy, you’re in good company. About 18% to 25% of the typical B-to-B

  • The Citi Takes a Snooze

    Citibank started as City Bank of New York in 1812 and is now Citigroup, the world’s biggest financial services firm, with pretax profits of over $20 billion.

  • Drug Interactions

    Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using