Month: September 2008
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Acquisition
Motorola, Sprint Team on Gas Giveaway
Mobile phone maker Motorola and wireless carrier Nextel are offering to give new customers the fuel to travel and the phones they need to call home once they get there
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Engagement
PBS Kids Pushes Shows Online with Video Player
PBS Kids is streaming more than a dozen shows online and a changing assortment of clips for Web-Savvy grade schoolers
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Acquisition
Newcastle Import to Bring Some Yanks to Britain
Newcastle Brown Ale, which leads the imported ale category in the U.S., wants to bring four lucky colonists back to the home country for some rock and roll next year
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Acquisition
Build-A-Bear Workshop Debuts ‘Hannah Montana’ Bear
Build-A-Bear Workshop is backing its newest stuffed bear tied to Disney’s “Hannah Montana” with a sweepstakes offering the chance to a trip to the TV show set
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News Brief
ASSOCIATION OF NATIONAL ADVERTISERS: is protesting the Google/Yahoo Deal, saying in a letter to the Justice Department that the pact
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Google and NBC Form Advertising Partnership
It looks like television advertising will become more interactive with Internet technology. Google and NBC Universal have formed an advertising, research and technology partnership. The companies will share ad revenues.
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Ads Will Target Moviegoers Using Moviefone
America Online expects to target audio advertising messages through mobile and other telemarketing promotions to more than 40 million moviegoers annually, using new technology from Apptera.
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Mark Baker Resigns from Gander Mountain
Mark R. Baker has resigned as president, CEO and member of the board of directors at Gander Mountain Co.
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Acquisition
American Eagle Hosts Jonas Brothers Concert, Sweeps
American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe
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Direct Marketing | Print
Letters to the Editor
Letters in response to : Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, September 08, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/)