Month: September 2008
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EMI Names New Head of Marketing for North America
Howard Handler has been named executive vice president and head of marketing for EMI Music in North America.
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Campbell Soup, FFA and Jewell Support Agriculture Education
Campbell Soup Co. is teaming up with the National Future Farmers of America and pop songstress Jewell in support of agriculture education
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Engagement
Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza
Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”
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Email
New Comcast/e360 Judge has No-BS Reputation
The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule
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Acquisition
Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner
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Feel for Your Customer—In a Recession, Try Empathetic Marketing Ideas
The recession is standing marketplaces on their ear. BrainReserve’s recently completed Recession Survey of 1,011 Americans found that from Dec. 2007 to May 2008, 42% of consumers gave up
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Direct Marketing | Print
Remove the Obstacles to Your Customer’s Buying Decisions
You may have inadvertently set up barriers that keep your customers from wanting to take that final step and purchase from you. Here’s what some of those barriers may be, and how you can break them down to encourage more sales
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Engagement
Mars Hires VP/Retail Channel Marketing Director
Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office