Month: January 2007
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Agencies
Actionable Analytics: Some Advanced Applications
Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.
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Agencies
How to Win (More) Marketing Awards: Practical Help from a Real-Life Judge
If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.
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Listline e-Newsletter 01/26/07
Christianity Today International has chosen ALC Data Management to
oversee four files. The largest, Leadership Journal, offers 36,762
subscribers. -
Agencies
E-Mail List Prices Drop: Worldata
The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.
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Agencies
Publicis Group to Acquire Digitas
Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.
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Agencies
Microsoft Q2 Ad Revenue Up, but Search Growth “Modest”
Second-quarter revenue in Microsoft’s online services business was up 5% year over year, but revenue from search advertising made up only a “modest” part of that growth, the company said yesterday.
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Agencies
Court Halts Bogus Free Software CD Marketer: FTC
A U.S. magistrate judge has temporarily halted a company that the Federal Trade Commission alleges deceptively advertised free software CDs and billed consumers’ credit cards without their permission, the FTC announced yesterday.
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Agencies
TransUnion Forms TransUnion Interactive
TransUnion has formed TransUnion Interactive, Inc, a new unit that will provide strategic marketing services and credit management solutions across the customer lifecycle.
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Agencies
R.R. Donnelley Completes Perry-Judd Purchase
R.R. Donnelley & Sons Co. has completed its previously announced $176 million purchase of Perry-Judd Holdings Inc. The acquisition adds Perry-Judd’s magazine- and catalog-printing capabilities to R.R. Donnelley’s operations.
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Clarification
An item on Good neighbor Take-Ones (Direct Newsline, Jan. 19) incorrectly stated that Larry Tucker had acquired the company. Instead, Tucker simply acquired a portion of Good Neighbor.