Publicis Group to Acquire Digitas
Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.
Shareholders who have not offered their stock for purchase may do so, at a price of $13.50 per share, through Jan. 29. After the late January deadline, Publicis will acquire the outstanding shares of Boston-based Digitas through a merger.
“We welcome David Kenny and the talented teams at Digitas, Modem Media and the Medical Broadcasting Company into the Publicis Groupe family, and we are delighted by the enthusiasm with which Digitas Inc. employees and clients have reacted to joining our Groupe” said Maurice Levy, chairman and CEO of Publicis Groupe.
