* Christianity Today Files
* Global Databases
* ITtoolbox E-mail Master File
* Super Fast Cash
* American City Business Journals/Small Business Professionals
* Worldata Index Reports Decline in E-mail List Prices
* Introducing Tom Chillot at TMA List Brokerage & Management
* Short Cuts
* Classified
LISTS UNDER NEW MANAGEMENT
Christianity Today Files
Christianity Today International has chosen ALC Data Management to oversee four files. The largest, Leadership Journal, offers 36,762 subscribers. The other files — Church Law and Tax Report, Church Law and Tax Product Buyers and Church Treasurer Alert — each offer between 9,700 and 16,000 names. Bush Co. was the prior list manager.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage (Leadership Journal): Azusa Pacific University, Christian Book Distributors, Group Publishing, Inter-Varsity Press, Kregel Publications, Lifeway Christian Resources, JCA Co., Tydale Periodicals, World Vision
Price: $100/M
Contact: ALC Data Management, Risa Curtis at 609-580-2756 or [email protected]
NEW LISTS
Global Databases
Global Equipment Co. has introduced five databases with customers from Global Equipment and Arrowstar business-to-business catalogs. The Global Small Business Professionals database identifies 185,308 buyers. Other files target construction, manufacturing, retail and corporate management professionals, with counts ranging from 11,679 to 66,996.
Selections: Gender, one per site, job function, business/industry, state/SCF/ZIP
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 or [email protected]
ITtoolbox E-mail Master File
Information Technology Toolbox Inc. offers e-mail addresses for 525,962 persons who registered at ITtoolbox.com. These men (83%) and women (17%) include information technology and other business professionals.
Selections: Business/industry, company size, job title/role, area of interest, state/SCF/ZIP
Price: $375/M
Contact: MeritDirect, Chris Kimball at 914-368-1019 or [email protected]
Super Fast Cash
Individuals who applied for loans online are named on the Super Fast Cash file. These individuals provided detailed information on loan applications. The source is Superfastcashadvance.net.
Selections: Hotlines, age, gender, income, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Tracy Haddad at 203-778-4110 or [email protected]
American City Business Journals/Small Business Professionals
American City Business Journals has introduced a list identifying 108,952 small business professionals who subscribe to various regional business magazines. These subscribers are owners and managers at firms with 50 or fewer employees. Roughly one-quarter are women.
Selections: Hotlines, publication, gender, SIC code, number of employees, sales volume, state/SCF/ZIP
Price: $156/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
IN THE NEWS
Worldata Index Reports Decline in E-mail List Prices
Consumer and business-to-business e-mail list prices have continued to decline over the last 12 months, according to the Worldata List Price Index released on Thursday.
The average price for a consumer e-mail list has declined to $160/M, reflecting the largest $7/M decrease in one year. Similarly, the average B-to-B e-mail list price now stands at $273/M, which reflects a $4/M decline.
The rising number of e-mail lists coming on the market and lower than average response rates are leading many list owners to negotiate prices below published data card rates, said Ray Tesi, senior vice president at Worldata.
Newsletter list prices have also dropped to $172/M, down an average of $6/M, compared to last year.
On the flipside, prices have risen for B-to-B magazine, attendee, membership lists and master files. The average increase was $5/M. The average donor list price increased by $3/M and now stands at $82/M.
MEET THE BROKER
Introducing Tom Chillot at TMA List Brokerage & Management
This week Meet the Broker features Tom Chillot, who heads TMA’s advertising agency-based list brokerage group. For his take on dealing with public databases, click here (directmag.com/meet_the_broker/chillot).
Short Cuts
RMI Direct Marketing now offers online access to invoices and order status at its Web site www.rmidirect.com.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
