Topic

Month: January 2007

  • Super Duper Bowl

    (Promo) Are you ready for some football?
    Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday.

  • Agencies

    Event-Marketing Spending: Nowhere to Go but Up?

    (Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.

  • Agencies

    The RED Brigade

    (Promo) U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity-driven charity, adds new partners and products. But it remains to be seen if the venture will hold up over the long haul.

  • Agencies

    Meet the Broker: Stan Madyda

    Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.

  • Listline e-Newsletter 01/11/07

    More than 1.1 million December hotline names are offered on the May
    Department Stores Credit Card Buyers list. It includes customers from
    more than 450 stores in 46 states.

  • Digital

    Meredith Acquires Word-Of-Mouth, Online Marketing Firms

    Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.

  • Digital

    Yes, Virginia, There Was a Cyber Monday: OneUpWeb

    Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.

  • Agencies

    DM Good, But Retail Better, For Tiffany’s Holiday Sales

    Tiffany & Co.’s direct marketing sales during the holiday season — Nov. 1 through Dec. 31 — rose a healthy 10%, to $69.7 million, over the same period in 2005. The New York-based jeweler attributed the increase to an uptick in both the number of orders and order value.

  • Agencies

    Preliminary Numbers Off For Eddie Bauer’s Fourth Quarter

    Eddie Bauer racked up $365 million in net sales, up slightly from $361 million in fourth-quarter 2005. Comparable store sales for the fourth quarter of 2006 increased 4.6% from the fourth quarter of 2005, while sales from the Redmond, WA-based company’s direct channel, which includes sales from its catalogs and Web sites, were up 0.1%.

  • Harte-Hanks Promote Three to EVP Level

    Harte-Hanks Inc. has promoted Dean Blythe, Kathy Calta and Gary Skidmore to executive vice president. Both Calta and Skidmore work in the company’s direct marketing services operations. Blythe is the company’s CFO.