* May Department Stores Credit Card Buyers
* Gevalia Spanish Continuity Buyers
* Executive Decision
* Infants’ Exact Age Connection
* Silver Fox Travelers
* Auto Connection Vehicle Owners
* Shopping TVA PIP
* People in the News
* Classified
NEW LISTS
May Department Stores Credit Card Buyers
More than 1.1 million December hotline names are offered on the May Department Stores Credit Card Buyers list. It includes customers from more than 450 stores in 46 states. The average unit of sale was $60. Retail point-of-purchase and direct mail are the sources. This file has been enhanced with Acxiom’s Infobase consumer demographic data.
Selections: Dollar amount spent (ranges), product type, store type, gender, age, income, ethnicity, religion, purchase, lifestyle, state/SCF/ZIP
Price: $105/M (December buyers)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Gevalia Spanish Continuity Buyers
Nearly 25,000 consumers are identified on the Gevalia Spanish Continuity Buyers list. These individuals responded to a Spanish language trial offer. They paid $15 for 2-1/2 pounds of coffee and a free coffee maker. Two-thirds of these individuals converted to continuity buyers who pay $28 per shipment. Seventy percent are women. Direct mail is the source.
Selections: Gender, method of payment, recency, state/SCF/ZIP
Price: $100/M (base)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected] and Laura Cantinieri at 845-278-1218 or [email protected]
Executive Decision
United Publishing & Media, LLC has released a list of 49,226 subscribers to Executive Decision, a controlled circulation magazine launched in 2005. It targets corporate level executives with $785,000 annual incomes, not including bonuses, stock options and other deferred income. Only business addresses are available.
Selections: Telephone numbers, age, company size, income, job title, SIC code, sales volume, state/SCF/ZIP
Price: $190/M
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected] and Rich Parker at 203-532-2500 or [email protected]
Infants’ Exact Age Connection
Households with children young than 12 months old are identified on Infants’ Exact Age Connection, a list with 339,874 names. Counts for specific age children are available. The sources are direct mail and online surveys.
Selections: Gender, month/year, class year, telephone numbers, ethnicity, income, computer owners, mail order buyers, state/county/SCF/ZIP
Price: $90/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
Silver Fox Travelers
Some 480,000 men and women are named on the Silver Fox Travelers list. These individuals’ average income is $40,000. They have been identified as travelers through direct mail and online surveys. Telemarketing inquiries will be considered.
Selections: Monthly hotline, age, gender, household income, grandparent, mail order buyer/donor, veteran, credit card buyer, foreign/domestic traveler, retired, state/SCF/ZIP
Price: $80/M
Contact: List Bargains, Amy Benicewicz at 203-746-6640 or [email protected]
Auto Connection Vehicle Owners
More than 5.5 million individuals are named on the Auto Connection Vehicle Owners file. Records are available for postal, e-mail and telemarketing offers. This data comes from auto dealers and other sources.
Selections: Make, model, year, quarterly hotline, state/SCF/ZIP
Price: $85/M (postal file); $100/M (e-mail file)
Contact: AccuList USA, Mark Sherman at 954-923-5659 or [email protected]
NEW INSERT MEDIA
Shopping TVA PIP
Quebecois DRTV marketer TVA has introduced a package insert program. Between 8,000 and 10,000 packages are shipped monthly to French-speaking consumers in Quebec, Canada. Eighty percent of the customers are women who spent on average $80. Products sold include kitchen appliances, exercise equipment, luggage, jewelry, cosmetics and decorations for the home. Inserts can be as large as 5-3/4 by 8-3/4 inches. The maximum weight is 9 grams.
Price: $90/M (Canadian)
Contact: Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or [email protected]
IN THE NEWS
People in the News
Cindi Nowatnick has been promoted to sales executive in the list management division at Mokrynskidirect. Nowatnick will work on such fundraisers’ accounts as the Christopher Reeve Foundation, United Spinal Association, CancerCare, National Wildlife Federation and Mercy Home for Boys and Girls. In addition, she’ll work on accounts for Potpourri, Crows Nest Trading, Expressions, Uno Alla Volta, Pierre Deux, Touchstone and Touch of Class Catalog. She has been with Mokrynskidirect since 1990.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
