Month: January 2007
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Digital
New eStara Feature Saves or Sends Online Listings
Call-based conversion enhancer eStara announced today that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.
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Agencies
USPS Assesses Transformation Progress, Likes What It Sees
The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.
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Agencies
85% of DMers Will Boost Online Spend in 2007: Report
Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.
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DMEF to Recognize Industry’s “Rising Stars”
For the first time, the Direct Marketing Educational Foundation will recognize three “Rising Stars”. These awards will be presented at the DMEF’s June awards dinner in conjunction with its Corporate Commitment award, which recognizes organizations that excel in nurturing younger DMers.
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NEDMA Enlists as DMA Affiliate
The New England Direct Marketing Association has joined the newly-formed affiliate program of the Direct Marketing Association.
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Acxiom Teams with I-Behavior for Buying Data
Customer information tech firm Acxiom will partner with I-Behavior, a provider of data-based targeting services to direct marketers, to offer retailers a detailed and localized look into consumer buying.
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People in the News
New Chairman/ Acting CEO for Specialized Marketing
Camille Jayne has been named chairman and acting CEO of Irvine CA-base Specialized Marketing Services, an integrated direct response agency. -
Agencies
Loose Cannon: Look Back in Hunger
Toward the end of 2006, , the New York Times ran a list of the year
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Agencies
Pepsi Pulls Out all the Stops to Engage Young People with Packaging
In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults
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Agencies
Pond’s TV Sponsorship Brings Product Placement, Contests
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.