Month: January 2007
-
Agencies
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.
-
Agencies
Clif Bar Tour Decries Global Warming
Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.
-
News Briefs
BURGER KING: is ramping up its breakfast offerings with…COCA-COLA NORTH AMERICA: and Raving Brands have…ASPEN MARKETING SERVICES: has moved to a…
-
Agencies
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features “the best in spy gear, games and gadgets.” The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children’s experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male’s latest catalog, a 76-page book, offers a free one-year subscription to Details magazine with every order in excess of $100.
-
Agencies
Loose Cannon: Dead-On Target Marketing
News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds — for a price.
-
Listline e-Newsletter 01/22/07
Some 786,322 individuals who contribute an average of $30 per month to
one or more charities are named on the Universal Children’s Fund Donors
list. Sources include telemarketing, Wed sites and direct mail. -
Digital
AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
-
Digital
Google Checkout Flunks Out on Customer Satisfaction: Report
Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.
-
Digital
Tech Companies to Set Code for Global Privacy, Freedom
Microsoft, Google, Yahoo! and voice carrier Vodaphone Group PLC will work with a coalition of nongovernmental organizations to arrive at a code of conduct promoting freedom of speech and privacy, the companies announced Friday.