* Universal Children’s Fund Donors
* National Discount Health Card
* Tech Buyers Business File
* Physician Office Credit Card Acceptance Data
* Employee Benefit News Canada
* Guideposts Book Buyers PIP
* Touch of Class PIP
* People in the News
* Classified
NEW LISTS
Universal Children’s Fund Donors
Some 786,322 individuals who contribute an average of $30 per month to one or more charities are named on the Universal Children’s Fund Donors list. Sources include telemarketing, Wed sites and direct mail.
Selections: Monthly hotline, anti-abuse programs, children’s hospitals, community programs, domestic/foreign disaster relief fund, mail/telephone/online donors, education, food banks, global children’s causes, health funds, African food crisis, age, gender, homeowner, telephone number, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
National Discount Health Card
Consumers who enrolled in a mail order prescription program are named on the National Discount Health Card list. The fourth quarter count totals 9,031. Those listed pay $60 monthly for membership and a one-time $50 enrollment fee. Space advertising is the source.
Selections: Buyers, gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
Tech Buyers Business File
More 3 million postal and 900,000 e-mail addresses are offered on the Tech Buyers Business File. Telephone numbers are available. This file is comprised of subscribers to paid and controlled circulation magazines and newsletters.
Selections: Job title/function, number of employees, gender, primary business, operating systems, purchasing authority, state/SCF/ZIP
Price: $125/M (postal file): $250/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Physician Office Credit Card Acceptance Data
More than 600,000 physicians who accept payment by credit card are named on the Physician Office Credit Card Acceptance Data file. It identifies the type of credit card accepted, and which physician’s offices do not accept credit cards.
Selections: Title, telephone number, gender, physician or practice specialty, number of physicians, state/SCF
Price: $600/M
Contact: SK&A Information Services Inc., Chris Bowen at 800-752-2620 or [email protected]
CANADIAN LIST NEWS
Employee Benefit News Canada
SourceMedia offers 4,609 e-mail addresses on the Employee Benefit news Canada E-mail list. This file reaches vice presidents, human resources managers, benefits managers, CFOs, pension fund managers and other professionals.
Selections: None
Price: $325/M
Contact: ePostDirect Inc., Frank Cipolla at 845-731-3832 or [email protected]
NEW INSERT MEDIA
Guideposts Book Buyers PIP
More than 1.3 million inserts will be mailed annually for the Guideposts Book Buyers package insert program. The maximum size insert accepted is 5-1/8by 7-5/8 inches, but in a few months the program sponsor will be able to accept inserts up to 6 by 9 inches. Overweight charges apply to inserts heavier that one-quarter ounce.
Price: $65/M
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]
NEWLY MANAGED INSERT MEDIA
Touch of Class PIP
The I-Media Division, Belardi/Ostroy ALC now manages the Touch of Class package insert program. Some 160,000 packages are shipped annually. Inserts must be no larger than 5-1/2 by 8-1/2 inches. The maximum weight is one-quarter ounce. Mokrynskidirect formerly handled this program.
Price: $65/M
Contact: I-Media Division, Belardi/Ostroy ALC, Charu Leininger at 212-367-4073 or [email protected]
IN THE NEWS
People in the News
Bob Stein has joined ALC Data Management as client marketing manager, based in the Princeton, NJ office. Stein was formerly with Mokrynskidirect.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
