Month: June 2006

• Agencies

  Doubletree Entices Families With Kids Care Pack

  The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day.

• Agencies

  Purple Brain Touts Yahoo Site

  Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

• Agencies

  Latin Grammy Awards Seeks Big Name Sponsors

  Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.

• Agencies

  Sallie Mae Buys Upromise

  The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.

• Gift Cards, Nice Meals Top List for Dad’s Day

  Dads don’t necessarily want that expensive wristwatch or cashmere sweater for Father’s Day. A home-cooked meal or heart-felt card will do the trick.

• Agencies

  Office Depot Unveils Worklife Rewards

  Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.

• Agencies

  Mobility Scooters: The Latest Avis Incentive

  Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location.

• Diamond Foods Taps Burke

  Diamond Foods has hired Andrew Burke as VP-marketing for the nut and snacks company.

• News Briefs

  BURGER KING CORP.: has named Chuck Fallon as the company’s…MINDSHARE INTERACTIVE CAMPAIGNS: Washington, DC, has opened a…

• Agencies

  P&I Postscripts

  BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of