Zeta Interactive Adds Three New Clients to Growing Roster
New York, March 31, 2008 — Zeta Interactive, a full-service, interactive marketing agency combining industry-leading talents and best-of-breed proprietary technologies, today announced the signing of three new clients, including Fortune 1000 giants Century 21 and Foxwoods Resort Casino; as well as video ad network Tremor Media.
Zeta Interactive will provide these clients with an array of their interactive marketing solutions, including email marketing campaign management, search engine optimization (SEO), Web development and social media mining technologies. Over the course of the campaigns, Zeta Interactive will be tasked with carrying out the interactive marketing goals of these clients to help each company achieve measurable results.
"Zeta Interactive provides us with valuable insight into the architecture and development of our digital communications initiatives,” said Joe Wall, Director of eCommerce at Foxwoods Resort Casino. “As the largest casino in North America, we’ve chosen to use the resources of Zeta Interactive in order to enhance our customer service, communicate more effectively and attract new markets.”
This announcement follows steady progress within Zeta Interactive since its launch in November. Over the past five months, the company has grown its client roster to more than 200 customers. The company has also opened its corporate headquarters in a 13,000 square-foot Manhattan office, and increased its staff to over 300 employees located in seven locations throughout the world. Just recently, Zeta Interactive also assembled its executive management team, adding eleven established industry leaders to its management roster.
"The addition of Foxwoods Resort Casino, Century 21 and Tremor Media adds to our client roster of companies who understand the true value of targeted digital marketing campaigns,” said Al DiGuido, CEO of Zeta Interactive. “This announcement allows us to apply our suite of services and technologies to provide these top-notch clients with a one-stop solution for their marketing challenges. Our focus is on building their campaigns in a strategic fashion, tailored to each client’s objectives.”
These three companies join other recently announced Fortune 1000 clients such as The Weather Channel and Allergan. For more information on Zeta Interactive, please visit: www.zetainteractive.com.
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive’s specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
