Write Your Way to Better Customer Service
As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.
E-mail and letters that fail to answer customers’ questions or address their concerns, are hard to read, are abrupt in tone, or contain errors convey the message that you don’t place much value on the customer’s business.
Poor writing can also cause frustrating misunderstandings that waste valuable time and resources. It’s a worthwhile investment of time and money to make sure that every e-mail and letter your customers receive is friendly, helpful, and conveys a positive image of your business.
Here are some suggestions to help you start improving your customer service writing today.
Establish standards for ‘good’ writing.
Of course, your standards
