Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.

Direct response print ads scheduled to run through Dec.20 in the Journal encourage readers to use camera phones take pictures of the ads; so they can receive promotional offers sent directly to their cell phones.

The campaign has been touted as an online alternative to conventional printed coupons. It’s the first of its kind mobile marketing promotion that uses image recognition technology, according to Gautam Bhargava, CEO and co-founder of SnapTell, the agency behind the campaign.

“Wine Enthusiast customers tend to be technology savvy and SnapTell’s image recognition-based mobile marketing solution enables Wine Enthusiast to create a long term, interactive brand relationship with our customers,” Francis M. Juliano, chief information and marketing officer at Wine Enthusiast, said in a statement.

For more coverage on interactive marketing

The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.

Direct response print ads scheduled to run through Dec.20 in the Journal encourage readers to use camera phones take pictures of the ads; so they can receive promotional offers sent directly to their cell phones.

The campaign has been touted as an online alternative to conventional printed coupons. It’s the first of its kind mobile marketing promotion that uses image recognition technology, according to Gautam Bhargava, CEO and co-founder of SnapTell, the agency behind the campaign.

“Wine Enthusiast customers tend to be technology savvy and SnapTell’s image recognition-based mobile marketing solution enables Wine Enthusiast to create a long term, interactive brand relationship with our customers,” said in a statement Francis M. Juliano, chief information and marketing officer at Wine Enthusiast.