Williams-Sonoma Inc., the housewares cataloger headquartered in San Francisco, has tapped Digitas Inc. to develop and implement e-commerce initiatives.
The budget was not disclosed.
One of Digitas’ first efforts will be the launch of online cross-concept wedding and gift registries, beginning with Pottery Barn. It will lead the redesign of the Williams-Sonoma and Pottery Barn e-commerce site this fall.
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