Why Your Blog Isn’t Generating Leads and How to Fix It
If your blog isn’t generating leads, you’ll probably want to diagnose what ails it, and you should find some sort of comfort in knowing that blogging and inbound marketing aren’t working well for many marketing agencies, social media pros and other related businesses. Here are seven possible reasons why this may be the case: 1) excessively high content saturation index (CSI); 2) bad blog titles; 3) Poor or nonexistent targeting of industries; 4) blog posts that don’t convey opinions, a personal voice or provocation; 5) lack of case studies and personal experience; 6) not enough writers; 7) poor networking. Marketers in need of content ideas to help their blogs generate leads can look to Google Alerts, assets they already have on hand and user-generated content, among other resources. Curated content and polls can also fuel a blog when inspiration or ideas are needed. (Content Marketing Institute)
