Reynolds discusses why the marketing department was reorganized, what the roles are and the most important skill sets today, as well as 10 years from now. He outlines the three major pillars in place to achieve the reorganization and to improve the speed with which the brand responds to consumers.
This article is an informative, inside look at a strategy other big brands are also contemplating to challenge the changing marketing and consumer eco-systems. Read on …
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.