When a mega brand makes major changes to its marketing department, we all want to know why.
Steve Olenski of Forbes talked with Eric Reynolds, CMO, at The Clorox Co., to find out.
Reynolds discusses why the marketing department was reorganized, what the roles are and the most important skill sets today, as well as 10 years from now. He outlines the three major pillars in place to achieve the reorganization and to improve the speed with which the brand responds to consumers.
This article is an informative, inside look at a strategy other big brands are also contemplating to challenge the changing marketing and consumer eco-systems. Read on …
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